Continuing Education

CCTO103 - Social Media for Business

Course Code

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Campus

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Course Overview

If your business is not using social media to engage your audience, you are missing a powerful business tool. Upon successful completion of this course you will be able to use social media to achieve your business goals.

Companies are using social networking tools like Twitter, Facebook, and Instagram to build brand awareness, sell products and services, and drive customer engagement. You want to get started but you’re not sure where to start. Or, you’re already started, but you’re not sure how to take it to the next level. Graduates of this course will be able to implement social media strategies to increase sales and build your company’s brand online.

At the end of this course you will be able to organize your business for social media, and incorporate a social media policy, guideline, and strategy. You will also be able to use social networks to increase brand awareness, build better relationships with your audience, and be able to use best practices and analytics to ensure success.

Upcoming Offerings

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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