Bachelor of Business Administration Marketing Concentration

Degree

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With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1.

Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further your career potential. Earn a general BBA by completing core courses and your choice of electives or declare a concentration in the following subjects:

  • Accounting
  • Entrepreneurship & Innovation
  • Finance
  • Human Resource Management
  • Management
  • Marketing
  • Supply Chain Management

Enter the exciting, dynamic world of Marketing. The Bachelor of Business Administration (BBA) with Marketing concentration prepares students to lead organizations in making decisions on corporate branding, digital marketing, advertising, public relations, sales, and advertising and supply chain management in an immersive environment of critical thinking.

The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

Upcoming Intakes

Select your preferred intake to see relevant program information. Program details, including tuition and course information, may vary by intake.

Selection Start Date Delivery Mode Time Campus Length Domestic Status International Status
Sep. 03, 2024 (Fall) Your choice Your choice Main 4 Years (Full-time) Open Open
  Jan. 08, 2025 (Winter) Your choice Your choice Main 4 Years (Full-time) Open Open
May. 05, 2025 (Spring) Your choice Your choice Main 4 Years (Full-time) Open Open
 
             
 

Swipe table to view more information for each intake.

Delivery Mode

  • In-person - All your class activity will be delivered in person, on campus.
  • Online - All your class activity will be delivered online.
  • Hybrid - Your classes will be a mixture of in person and online learning. You must be able to come to campus and participate remotely online.
  • Your choice - Your program offers a variety of class delivery options (in person, online, or a mixture of both) and you can select which type of classes to take. If you wish, you can complete your entire program either in-person or online.
  • HyFlex - All your classes are delivered for simultaneous participation in person and online. You can choose daily to attend your classes in person or join remotely online.

Time

  • Your choice - You can select class times and days that fit your schedule. There are a variety of class options for you to choose from including daytime, evening, weekdays or weekends.
  • No set time - No set class days or times, content is access on-demand. You can complete your studies on your own schedule within the scheduled class dates; may have set due dates and deadlines.
  • Evenings & Weekends - Classes are scheduled after 5 p.m. on weekdays or anytime on weekends.
  • Weekdays - Daytime - Classes are scheduled on weekdays, before 5 p.m.
  • Weekdays - Evening - Classes are scheduled on weekdays, after 5 p.m.
  • Weekends - Classes are scheduled on Saturdays and Sundays.

Campus

Any in-person components of your courses will be delivered at this campus location.

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Length

  • Full-Time - This is the standard length to complete the program, with a full course load per term.
  • Part-Time - Students follow a structured schedule of classes so they can progress in their studies part-time while balancing everyday life.

Domestic Status

The program availability status for domestic applications is updated as applications are reviewed and assessed. Program availability is subject to change without notice.

  • Open - Program intake is accepting applications.
  • Waitlisting - Program intake is accepting applications, but qualified applicants will be placed on a waitlist.
  • Closed - Program intake is not accepting applications.
  • Upcoming - Applications will open soon for this intake. View the upcoming terms for open dates.
  • N/A - Not available for this intake.

International Status

The program availability status for international applications is updated as applications are reviewed and assessed. Program availability is subject to change without notice.

  • Open - Program intake is accepting applications.
  • Limited - For international applicants, the program intake is now only available if you already have a valid study permit.
  • Waitlisting - Program intake is accepting applications, but qualified applicants will be placed on a waitlist.
  • Closed - Program intake is not accepting applications.
  • Upcoming - Applications will open soon for this intake. View the upcoming terms for open dates.
  • N/A - Not available for this intake.

Credit programs that accept international applicants also meet the eligibility for the Post-Graduation Work Permit program, including programs with a Hybrid delivery mode. Each student is responsible for maintaining their eligibility throughout their studies.

Hands-on, industry-relevant skills

In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for:

  • Corporate Branding
  • Public Relations
  • Sales Management
  • Supply Chain Management
  • Advertising
  • Marketing Research
  • Consumer Behavior
  • Digital Marketing
  • Marketing for Social Change
  • Marketing for Not-for-Profits
  • Customer Relationship Management 

Marketing Pathway Options (if interested):

  • Sales Pathway – choose/include:  MARK3471, MARK4471, SMGT4451
  • Marketing Communications Pathway – choose/include:  COMM3321, MARK3370, MARK3374, MARK3377 and PREL3378
  • Digital Marketing Pathway – choose/include:  MARK3370, MARK3374, MARK3377 and PREL3378
  • Corporate Social Responsibility and Not-For-Profit Pathway – choose/include:  MARK3377, LEAD3300, MARK4205 and SMGT448

Program schedule

Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.

Student engagement expectations

At NAIT, every 3 credits represent a total of 135 learning hours (note this does not include Work Integrated Learning courses). This includes scheduled learning hours (classroom time, labs, shops, etc.) in various settings (face-to-face, blended, hyflex, remote-live, and remote on-demand) and student self-directed learning.

Common first year

JRSSB Infographic Pathways

In the first year of the program, all business students take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue an concentration in Marketing. 

BBA degree with concentration

In the BBA career path with Marketing concentration, you will earn an concentration on your transcript showing that you graduated in a specialized field of studies. This concentration does not appear on your graduation parchment, but will be noted on your official student transcripts.

Apply in APAS

Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the  Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.

BBA Co-op

Students in this BBA concentration are also eligible to participate in NAIT's BBA Co-op program. Jumpstart your career by spending 3 semesters gaining valuable hands-on experience in real workplaces.

More information on the Co-op option can be found on the BBA Co-op page.

Career Outcomes

NAIT prepares you to succeed in the dynamic field of marketing by providing class work on real industry cases and partnerships with industry.

Job Opportunities

  • Product Manager
  • Marketing Researcher
  • Special Event Planner
  • Social Media Specialist
  • Content Marketing/Digital Marketing Specialist
  • Sales Representative/Sales Manager
  • Supply Chain Manager/Inventory Control Manager/Retail Buyer
  • Copywriter/Ad Writer/Copy Editor
  • Store Manager/Merchandiser

Industries

  • Large and small business and industries
  • Advertising agencies
  • Market research firms
  • Consulting companies
  • Retail organizations
  • Public sector offices

Median Starting Salary

The expected starting salary for individuals with a(n) Bachelor of Business Administration Degree is $50,000.
This salary information was based on graduate data from the past 3 years and reflects annual salaries for graduates who claimed they were working more than 30 hours per week. Graduates who quoted salaries below $10,000 and above $200,000 per year have been excluded. Note that NAIT publishes the median salary instead of the average to minimize the potential of outlying salaries distorting the mean. Data represented here may differ from other data sources due to differences in definition or differences in timing.

Grad Employment Rate

Employment rates are reported by NAIT alumni, are for information purposes, and do not guarantee future employment opportunities. Please note that data for newer programs may not be included within this report.

Download report

Take your career planning to the next level

This program can be used as a step toward earning higher credentials and/or certifications.

Certification(s)

The Marketing concentration will allow you to pursue a range of professional certifications and give you the opportunity to continue your studies in a range of graduate programs including:

Post-secondary articulation agreements within Alberta are approved by the Alberta Council on Admissions and Transfer (ACAT). To view the details of specific agreements, please visit transferalberta.ca or contact articulations@nait.ca. For questions regarding transfer agreements or to obtain a course description/outline that is no longer available on our website, please contact articulations@nait.ca.

Work Experience Placements

Courses and Advanced Credit

Current and recently admitted students can find information and updates about their program on their My Program page in the MyNAIT Portal. To monitor your course progress and the courses still needed to graduate, visit your Academic Progress Report.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section, your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Read more about advanced credit or contact us about applying for credit for this program.

Scholarships & Awards

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions. If you are a current or recently admitted student you can find program and course information as well as contact details for your program on the My Program page on the MyNAIT Portal.








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