Continuing Education

CDMK108 - Data and Web Analytics Track

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Course Overview

Analytics can add productivity to your marketing efforts. If you want to learn how to use analytics and data to improve your marketing results, this self-paced course is for you. Learn about data analytics fundamentals, collection techniques, data driven decisions, visualizing and presenting data, and finally data privacy and ethics. This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.

Upcoming Offerings

This course is part of these programs or course groups:

Digital Marketing Program

Professional Development for Real Estate Professionals


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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