Continuing Education

BFND640 - Quality Customer Engagement

Course Code

A unique identifier used at NAIT for this specific course.

Campus

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Course Overview

Customer relationships are the key to organizational profitability and growth in any company. Authentic, mutually beneficial, respectful relationships are foundational to strong customer engagement, the results of which typically include increased customer loyalty and referrals. Explore all aspects of quality customer engagement including; prospecting, planning, making the sales call, ethical concerns, and strategic communication, handling objections, and building long term relationships.

Uncovering your customers’ needs is a critical first step to satisfying your customers. The skills you develop in this course will allow you to apply selling skills, such as asking effective questions, to better understand the circumstances surrounding your conversations. . Loyal relationships will do more than generate sales; they will assure your position within a business which has sustainable growth and profitability.

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Upcoming Offerings

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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