Entrepreneurship Blue Book Program presented by Toronto Dominion Bank

From ideation to launch  

Take action on your business idea with the help of the Entrepreneurship Blue Book Program presented by Toronto Dominion Bank. This program begins with an idea, and takes you through the start-up process with mapped outcomes and weekly milestones that will help guide you to business launch.  Choose to work alongside a cohort of peers, or at you own pace, with guidance  and mentorship from Mawji Centre experts.

Presented by: 
Toronto Dominion Bank logo

How does it work?

The program includes two  pathways; the cohort will be completed online between September and March; alternatively, students can complete the program at their own pace but must finish while they are enrolled in classes at NAIT or one of our partnering post-secondary institutions. Each step of the process will determine if your business idea will be successful, get support and buy-in from your customers and guide you to a business launch, all with minimum risk and no cost. You’ll receive activities to complete every week, guidance and mentorship from experts within the Mawji Centre, and training from guest speakers at various steps of the journey.

Phase 1 

Move from ideation and problem identification through to market research and refining your business model. At the end of phase 1, you will pitch your idea to a group of business leaders in a student pitch competition.

Phase 2

Move from creating, testing and revising your minimum viable product, to developing marketing and financial plans. At the end of phase 2, you will showcase your business at Strut Your Stuff, A Mawji Centre Business Showcase, and should you choose, launch your company. 

Benefits of participating:

  • Evaluate your idea and business model
  • Test your assumptions
  • Evaluate the competitive landscape
  • Work on your pitch
  • Design a minimum viable product and get feedback
  • Create financial and marketing plans
  • Show off what you’ve created

To apply, you must:

  • Have a legal business idea that you’re interest in exploring
  • Be enrolled in at least one course at NAIT or one of our post-secondary partners
  • Be physically located in Alberta

The program will run over two  terms, from September to March. The time commitment will vary based on your business idea and weekly assignment.