Continuing Education

Digital Marketing Program

NAIT has partnered with the Digital Marketing Institute to deliver multiple training options covering the key areas required to become a skilled digital marketer in any industry and sector. Your first option is the Digital Marketing Professional Program, a comprehensive program delivered over 42 hours of live, virtual instruction by NAIT’s expert practitioners.

If you prefer to curate your learning path, you can choose a specialization from a selection of self-paced, online Digital Marketing Institute Training Track courses that are relevant to your specific needs. These tracks include Content Marketing, SEO, PPC, Social Media, and Essentials. Learn more about them below.

Digital Marketing Professional (DMI Pro) Certification

The DMI Pro certification is an extensive training program that covers all the key competencies a well-rounded digital marketer needs. Develop the practical, hands-on skills required to create successful multi-channel digital campaigns. You will come away with an actionable digital marketing strategy and the know-how to help drive success for your business.

The program of formal learning comprises individual modules which are delivered by NAIT's expert practitioners online. The course is 42 hours of delivered materials. This outline for The Digital Marketing Professional course will give you all the details of learning outcomes and course content. The Digital Marketing Institute's Digital Diagnostic Tool helps you assess your digital skills and knowledge in comparison to your peers and industry.

Digital Marketing Track (DMI Track) Associate Certifications

If you want to up-skill in certain digital marketing specializations and competencies, DMI Tracks are an option that may be right for you. NAIT, in partnership with the Digital Marketing Institute, offers these shorter track courses for aspiring or current digital marketers who want to bridge any gaps in their skillsets. They are an engaging blend of knowledge delivered through articles, videos and industry insight. You’ll use interactive tools that target your skill development and readiness in these bite-sized lessons that will make sure you’re prepared to up your professional game.

The tracks are self-paced, so work on the materials when it works for you. Each track is short (around 10 hours of material), and you'll have 12 weeks to complete the materials. Once you've made your way through the track's modules, you'll be ready to write the short 45-minute (40 question) exam and receive your Certified Digital Marketing Associate designation. As an added benefit, you get 6 months of DMI membership with access to the courses as long as you maintain membership.

Courses

Quick Facts

Campus: Main

Any in-person components of your courses will be delivered at NAIT's Main Campus in Edmonton. View map

What to Expect from Your Digital Marketing Program

Stay Connected. Stay Relevant. Introducing Membership.

To further support your professional journey, you will be joining DMI’s membership body which provides far-reaching benefits to your education, including 12 months (for the DMI Pro certification) or 6 months (for the DMI Tracks)  of free exclusive access to the following:

  • industry best practices covering trending and current topics
  • networking opportunities within a global market
  • toolkits with time-saving and effective solutions to both common and bespoke problems
  • a comprehensive content library in various formats to address every skill level and interest

Digital Marketing Professional (DMI Pro) Certification

What to Expect

Lectures

The program of formal learning comprises individual modules that reflect the core functions and key disciplines in Digital Marketing which are delivered by NAIT's expert practitioners. Each course is 30 -40 hours of delivered materials. 

Self-directed Learning

In addition to the lectures, the Digital Marketing Institute has provided a range of additional resources to supplement your Digital Marketing knowledge and to enable you to engage in further self-directed learning. The additional resources include:

  • slide decks with detailed notes for each module
  • guided demonstrations or “walk-throughs” of key tasks and procedures
  • sets of practical exercises

We recommend that for each 3-hour module you allocate an additional 2.5 – 3 hours to facilitate self-directed learning and further reading or study, depending on your existing knowledge and experience.  

Interactive Quizzes

This program includes an extensive collection of interactive online quizzes, which you can access at any time using a Web browser. The interactive quizzes are not assessed, nor will they contribute to your overall grade for this program. Their primary purpose is to encourage regular practice and to enable you to check knowledge and progress frequently during your course of study.

They provide instant feedback on your answer choices to provide learning reinforcement, which can assist learning retention over time. We strongly recommended that you attempt each of the quizzes in all modules and then also re-take them periodically as a revision tool to help further embed the learning.

Practical Exercises

A series of Practical Exercise are included in the program as an additional learning resource and study aid. Like the quizzes, Practical Exercises are not assessed and don’t contribute to your overall grade for this program.

They are an optional activity to enable you to check your deeper understanding of key digital marketing tasks, processes, procedures, strategy and best practice. The Practical Exercises are structured activities that provide an opportunity for you to integrate your learning from each module as a whole and apply it to fulfill a targeted, practical digital marketing goal.

Certification

Once your course is complete you may choose to receive certification from the Digital Marketing Institute by completing a 3-hour computer-based examination. All Digital Marketing Institute examinations are delivered through a network of authorized test centres. There is an additional fee, outside of the course fees, to write the exam. You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.

We suggest you schedule your exam 4 – 6 weeks after completing the program as this provides you with an opportunity to re-sit the exam, if necessary, by week 24. You have a maximum of 3 attempts to take the exam. It is the responsibility of each student to book their exam within the correct time frame. Early booking of the exam is advised to ensure availability at your preferred test center.

Upon successful completion of the exam you will receive a digital certificate confirming your Certified Digital Marketing Professional qualification. Please be mindful that you are responsible for familiarizing yourself with the exam process as per the Exam Guidelines. You will receive the Exam Guidelines on completion of your NAIT course.

Digital Marketing Track (DMI Track) Associate Certifications

What to Expect

Online Coursework

These programs of self-paced, online learning comprise individual modules that reflect the core functions and key disciplines in the track you've selected.  Each track is approximately 8-12 hours of delivered materials. 

Self-directed Learning

In addition to the instructional videos, the Digital Marketing Institute has provided a range of additional resources to supplement your Digital Marketing knowledge and to enable you to engage in further self-directed learning. The additional resources include:

  • toolkits and templates to put key concepts into practice
  • whitepapers, articles and case studies to help you dive deeper into the concepts you're most interested in
  • regularly updated bonus video content, podcasts, and interviews from experts discussing the latest trends and tactics in the industry

We recommend that for each topic you work through, you allocate additional time for  further reading or study using these resources. The amount of time you choose to spend on these deeper dives is entirely up to you and depends on your existing knowledge and experience.

Skill Application Lessons

The tracks include various lesson types such as skill application lessons. These are application-based lessons that walk you through toolkits and templates to help you execute practical, tactical tasks related to the track topic.

For example:

  • social media calendar templates
  • developing a creative brief
  • building customer personas
  • content audit checklists
  • budget trackers
  • and more!

By working through practical applications, you'll learn the hard skills you need to condifently execute the tactics in your chosen DMI Track.

Soft and Essential Skills

The DMI Tracks include essential skill lessons that focus on soft skill development. Soft skills are an important (and often overlooked) part of specialized education.

Each track includes knowledge-based lessons that focus on transferable skills, such as project management, problem-solving, effective collaboration, and more. These are skills you can use no matter what sector or career you choose.

Certification

Once your Tracks course is complete you may choose to receive an associate certification from the Digital Marketing Institute by completing a 45-minute online examination. The first exam sitting is included in your course fee, but re-writes are an additional fee. You must complete your online exam within the 12 week course window offering. Please note this date cannot be extended.

Upon successful completion of the exam you will receive a digital certificate confirming your Certified Digital Marketing Associate status. Please be mindful that you are responsible for tracking your course expiry date and then ensuring you complete the online exame before the course expiry.

Enter the workforce with confidence

By earning the DMI Pro certification, you will future-proof your career and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.

By earning this certification you will be able to:

  • conduct digital research
  • set business objectives for campaigns
  • establish, develop and optimize digital strategies.
  • create and curate content
  • manage paid and organic campaigns via various social channels
  • design effective emails
  • understand how analytics can be used to illustrate a variety of factors

By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy. 

This certification is ideal for a wide range of professionals including:

  • Marketing Executives
  • Marketing Specialists
  • Managers
  • IT Managers
  • Senior Management

It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing.

Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Short on time? Up-skill or re-skill your existing marketing talents with DMI Tracks

We know that some marketers want professional development that they can complete at their own pace. The DMI Tracks are great options that are delivered completely online and at your discretion, so you can bridge any gaps in your skillset or sharpen your existing marketing talents without sacrificing your professional and personal commitments. 

Testimonials

Linda Kuhn - Eagle's Nest Catering

Linda Kuhn, Owner/Chef, Eagle's Nest Catering

I had been thinking of upgrading some of my marketing skills and my first choice for programs was NAIT. As a NAIT alumni, I know the quality of the programs and the instructors are world-class.  I did not hesitate to sign up for the Digital Marketing Professional Program.

Our instructor was highly knowledgeable about all the platforms and the continually changing world of digital marketing. The course content was exceptional, especially with the added challenge of doing the entire course online.

The added benefit of being granted access to the DMI Institute and the content on their website was also very helpful. I was able to apply the goals in each module weekly to my business and it made a huge impact on my sales.

I would highly recommend the Digital Marketing Professional Program to any business owner who wants to understand and execute their marketing plan better or to anyone wanting to explore a career in digital marketing.

Instructors

James Rennick BEd, MBA

James Rennick BEd, MBA

James Rennick is a digital marketing specialist with over 10 years of industry experience.

Read More

Frequently Asked Questions

Registration

How do I apply/register?

Except for our Academic Upgrading and ESL programs, you do not need to apply to get started. If you would like to join us for courses, you can enrol yourself through our website and complete your fee payment by VISA/MasterCard credit or debit card.

You can proceed to the course page and select “Add to Cart” beside the course dates of your choice. You will complete your payment once you are signed into your account. A video walkthrough of this process is available at www.nait.ca/register

Visit the ESL application page for details on how to register.

Visit the Academic Upgrading program page for details on how to register.

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When is the deadline to register?

This can vary depending on the course or program. Some courses may have specific registration deadlines, which will be noted under View Course Information.

Space is limited, and our courses can fill up well before the scheduled start date. For best results, we recommend enrolling as soon as you are able. If the Add to Cart button is available on the website, you are welcome to enrol.

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I am trying to sign up, but the shopping cart says “already enrolled in course, add not processed.” What do I do now?

You may have begun and not finished the checkout process in the last 24 hours. The course is on your MyNAIT portal waiting for secure online payment to confirm your seat in the class.

Please log in to your MyNAIT portal complete online payment through Self Service.

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I've been added to a waitlist. What does this mean?

If a course you wish to take says Add to Waitlist instead of Add to Cart, that means that there are no open seats for registration for that section.

You can add yourself to the waitlist at no charge for a chance to be enrolled if space becomes available. If you are enrolled from the waitlist, you will receive an email notice advising you to visit your student portal to make a payment.

Where possible, we recommend enrolling yourself in a different section with available space to ensure you can still complete the course even if you are not enrolled from the waitlist into your preferred section.

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Do I need a NAIT student account to sign up for Continuing Education classes? How do I make one?

Yes, you do need a NAIT student account to sign up for Continuing Education classes.

If you are new to NAIT, we recommend creating a NAIT account on the MyNAIT portal. When you are asked for a NAIT ID number, leave the space blank if you have not attended or applied to NAIT before, and our system will generate a new Student ID for you.

Once your account has been made, you can search for a course and add it to your cart. You will complete your payment once you are signed into your account with your new username and password.  More details including a video walkthrough of this process is available at www.nait.ca/register

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Funding Options

How much does it cost?

NAIT has a flexible payment option for continuing education classes. 10% of the cost is due upon enrolment (as well as material fees if applicable).

The remainder of tuition is due 30 days prior to class start date. Student aid funding is not available for continuing education classes.

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What are my funding and payment options?

NAIT has a flexible payment option for continuing education classes. 10% of the cost is due upon enrolment (as well as material fees if applicable).

The remainder of tuition is due 30 days prior to class start date. Student aid funding is not available for continuing education classes.

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What is the cancellation and refund policy?

To be eligible for a refund, you must drop your course at least 10 calendar days before the class start date.

Please see the refund policy for more information.

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Are there other fees for textbooks, memberships, hardware or equipment? If so, is it something I buy from NAIT, and how?

If textbooks, materials or software are required for an individual course, it will be noted in the course details. If software or other costs apply to a whole program, it will be listed in the program overview.

Most textbooks can be purchased directly from Shop at NAIT. The program area will provide further directions if your course requires textbooks, software or other materials that need to be purchased elsewhere.

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An organization (employer or community organization) wants to pay for my Continuing Education courses by invoice. How do we set this up?

Please submit a Third Party Sponsorship form for Continuing Education courses.

This document needs to clearly identify the student, the course(s) requested, the start dates for each course requested, and the contact information of the sponsoring organization and invoicing contact. Once complete, submit the forms online.

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Courses, certificates and transfer credits

How do I withdraw from a non-credit course?

Information on how to withdraw from a non-credit course can be found on the Refunds page.
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I want to apply for transfer credit, what is the process?

If you have previous post-secondary education and want to apply for transfer credit, you must first be accepted into a credit program and have paid your non-refundable tuition deposit.

Transfer credit is granted as per the guidelines and process outlined here. Please note that processing times for transfer credit is 4-6 weeks, so we encourage you to apply as early as possible.  

To apply for transfer credit, please log into your MyNAIT portal account and select Open Self-Service. Once in Self-Service, select Academic Records>Transfer Credits>Apply for Transfer Credits. Please follow the prompts, make the required payment, and click submit. If you do not click on the submit button, your transfer credit application will not be received by NAIT.  

To monitor your transfer credit application, under the same section Self-Service, select Monitor Application Status. You can also locate the step-by-step Transfer Credit Application guide under the Self-Service Guide on the portal. 

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I am looking for a course or program

You can search for a Continuing Education program or course based on your area of interest here.

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What are the prior knowledge and skill expectations (prerequisites) for Continuing Education courses?

The expectations before joining any of our programs will vary for each course and certificate. We will list prerequisites or recommended prior knowledge for each certificate on the program landing page, and for individual courses in the course information.

You can view individual course information by either clicking the course title or the View Course Information option under the course title.

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Is there a recommended order to take each course in the certificate?

Most program areas list the courses in the recommended order and include any prerequisite information in the course Information description. If a course is listed as a pre-requisite, you would need to have completed the prerequisite to be able to register.

If a course is listed as recommended you can enrol without having the prerequisite on your record, which we only recommend doing if you have mastered the content of the recommended course through other work experience or education.

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How long does it take to finish this program? Do I have a time limit?

Many Continuing Education programs are relatively short, and you have the benefit of taking individual courses as fit your schedule and budget.

Use the drop-down menu of dates beside the add to cart button to pick out a schedule that works for you. We recommend completing most programs within 1-2 years wherever possible to help you maintain connections in your learning from course to course.

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How do I request a certificate after I complete a course or program?

After you have completed all required courses associated with your program, you can request certification.

Download and submit the Request for Certificate form for Continuing Education programs. The form provides directions for where to submit your request.

Certificate requests typically take up to 6 weeks to be processed.

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Can I get credit towards this credential for experience or past coursework?

Many programs will accept previous experience or coursework.

There is a fee and formal application process for transfer credit for previous course work or work experience. Learn more about transfer and credit options.

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Technology Requirements

The course description says “Mac, Chromebook or tablets are not supported." What are my options to attend virtual courses?

The statement about Windows vs. Mac is for classes that are taught on computers running Windows.

The instructor will be using a Windows operating system for these courses and will not be able to allocate instructional time navigating or troubleshooting differences between Mac/Windows OS.

Some students are comfortable doing that type of troubleshooting themselves, but there may also be software compatibility concerns for your individual course and the instructor will not able to provide direct technical support should you choose to proceed against the program’s recommendation.

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What is Moodle, and how do I use it?

Moodle is the learning platform we use for many of our online courses.

If your course will be delivered through Moodle, you can access it by clicking the Moodle button right in your MyNAIT portal account. You will find your course linked in Moodle on the scheduled start date.

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