Risky not Reckless

Published on February 09, 2021
Risky not Reckless logo

Karen Palashniuk

Risky not Reckless was started by Karen Palashniuk (Business Fundamentals '20) in October 2020, first as a blog on her photography website, then as a clothing and accessory brand shortly after as a way to raise money for the Alberta Cancer Foundation and bring awareness to cancer and all those it has affected.

The business is based in Hinton, Alberta, but many of their products are shipped from manufacturers other areas, as the majority are made to order. This is what allows for so many colour, design and size options.

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